ibibo.com: Fast Emerging as a Dominant Player in the Online Social Networking Space in India
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Details
Case Code:
CLMM076
Case Length:
3
Period:
Pub Date:
2009
Teaching Note:
NO
Price (Rs):
200
Organization:
Ibibo Group Private Limited
Industry:
Technology & Communications
Country:
India
Themes:
Digital Marketing
Abstract
In January 2008, a social networking site targeting the Indian youth, ibibo.com, was ranked by comScore Media Metrix at sixth position among conversational media sites behind Orkut and Blogger while its unique visitor rank was 24. Within a year of its launch, ibibo.com became one of the fast growing social media businesses Internet-based in India.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- 0
Keywords
Social media, conversational media, social networking, Ibibo.com, Google, Blogger, Orkut, blogs, Internet, search engine