Abstract

Bheem Rao, a newly appointed manager in a mid-sized public sector bank, is caught in the horns of a dilemma. If he decides one way, he risks being censured for violating his bank’s policy, if he decides another way, he risks losing customers.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Banker-customer relationship
• Account opening, Time norms, etc
• Rural marketing
• and Marketing of financial products and services.

Keywords

Banker-customer relationship, Account opening, Time norms, Rural marketing, Marketing of financial products and services, banking