Abstract

Raghunath Gupta, Manager in a large public sector bank in India, informally gathered some insights into what role a bank and its services played in a customer’s life on the insistence of his reporting manager. These insights prompted him to take a relook at the deposits products and allied services that he was handling.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Deposits and allied services
• Banker-customer relationship
• and Marketing of financial products and services.

Keywords

Bank deposits, deposits and allied services, Banker-customer relationship, Marketing of financial products and services, banking