Abstract

Khalid Latif (Latif), one of the founding members of Honest Chops, a whole animal halal butcher shop that provides natural, humane, and organic meat, was caught on the horns of a dilemma. As a part of its social responsibility, Honest Chops offered high quality organic and halal meat at a price that was much lower than the market price. The question before Latif was whether he would be able to achieve the objective of providing value-based services to the community by offering the products at such a low price.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand issues and concepts related to pricing.
• Analyze the challenges faced by Honest Chops for providing value-based service to the community in the long run.
• Explore the strategies by which Honest Chops can strike the right balance between its social responsibility and sustainability issues.
• Appreciate the implications of integrating appropriate product pricing with the social responsibility strategies of Honest Chops.

Keywords

Pricing, Pricing strategies, Sustainability, Entrepreneurship, Social responsibility, Value-based services to the community, Marketing Management, Managerial Economics, Consumer behavior