Abstract

This caselet is about Intel’s ‘Ek Kadam Unnati Ki Aur’ (EKUKA) campaign to augment rural digitization in India. Under the initiative, Intel joined hands with the national and state governments to work out a blueprint for a government-sponsored digital program in rural India. Intel started the program under the banner of the ‘Digital India’ drive of the government which aimed at empowering rural citizens to change their lives through the adoption of technology. Further, Intel partnered with ecosystem players and undertook multiple initiatives to create a wider platform for realizing the ‘Digital India’ vision of the government.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand Intel’s initiative to augment digitization in rural India.
• Understand the EKUKA program of Intel to drive technology-enabled transformation at the grassroots of rural India.
• Analyze Intel’s partnership with Common Service Centers and MyGov for effective execution of rural digitization programs.
• Discuss and debate whether Intel’s initiative for rural digitization is in line with the ‘Digital India’ initiative of the government.

Keywords

‘Ek Kadam Unnati Ki Aur’(EKUKA),Rural Digitization,Corporate Social Responsibility,Digital India,Unnati Kendra,Digital literacy,Intel India,Digital