Abstract

The caselet illustrates the importance of strategic partnership between McDonald’s and Radhakrishna Foodland. It shows how mutual cooperation and coordination in supply chain operations can benefit the participants in different ways.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Importance of changing supply chain strategies when entering foreign markets
• Nature of supply chain partnership between two organizations
• and Operational efficiencies arising out of a successful supply chain partnership.

Keywords

Collaboration, Partnership, Radhakrishna Foodland, McDonald's, AFL Logistics Ltd, Distribution Center, Procurement, Warehousing, Inventory management, Value added services, HACCP, Color coded tagging, Distribution, Logistics, Supply chain, Cold chain