Abstract

The caselet presents an overview of the various supply chain management (SCM) initiatives taken by companies in different sectors like automobile (M&M), infrastructure (L&T) and FMCG (Marico). The caselet also provides an insight into the problems faced by these companies and how implementing SCM solutions helped them overcome these problems.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Implementing supply chain management solutions across various industrial segments
• Implementing a web-based SCM solution
• Managing relationships with channel members
• and SCM solutions as a means to overcome the shortcomings of the traditional ERP system.

Keywords

Marico, L&T, M&M, Larsen & Toubro, Competitive advantage, Logistics, Channel partners, Supply chain, Inventories, Collaboration, Enterprise Information Portal, Web-based SCM solution, MIDAS, Economic Resource Planning (ERP) solutions, Tendering/bidding, Vendor registration window, Planning/scheduling, Demand forecasts