Abstract

UK-based retailer Tesco Plc., used a unique tool ‘The Steering Wheel’, a version of the Balanced Scorecard that directed the focus of business initiatives on delivering the core purpose of Tesco – ‘create value for the customers and earn their lifetime loyalty’. The case explains in detail how Tesco developed the tool and used it successfully.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Tesco, Balanced Scorecard, The Tesco Way, core purpose, values, goals, Steering Wheel