Abstract

The caselet examines Mahamaza.com’s successful e-commerce venture of selling consumer products to people in rural India through its website www.mahamaza.com. It also talks about how the website developed its product base. It gives a description of the distribution process followed by Mahamaza.com and discusses the company’s foray into store retailing in tier II cities in India.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Distribution system in e-commerce
• Hurdles in developing product base in e-commerce
• and Tapping the potential of Indian rural markets

Keywords

Business, e-commerce, website, Online, Brands, Marketing, Villages, LG, Archies, Atlas, Listed, Distribution, Dealers, Cyber Cafes, Commission, Customers