Abstract

This caselet talks about Akbarallys, an early retail player, and its falling revenues in the face of emerging competition. It explains the reasons behind this dismal performance. It discusses the various tactics deployed by the retail chain to improve its bottom line. It also mentions the internal measures taken by Akbarallys to motivate employees.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Need to recognize market changes in retailing
• Importance of reinventing for growth.

Keywords

Akbarallys, Wockhardt, Shopper Stop, Pantaloons, Specialty Stores, Retail Chain, Profit Margin, Store, Employees, Malls. Powers, Promotional Strategies