Abstract

The caselet briefly introduces Tupperware Corporation, USA. It talks about Brownie Wise’s role in developing sales at Tupperware through a unique method called ‘party plan’. It looks into Tupperware’s foray into the Indian market and discusses the selling and distribution strategies adopted by the company.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Impact of unique selling methods
• Relevance of a women sales force.

Keywords

Tupperware, Earl Silas Tupper, Plastic Containers, World War II, Party Plan, Patio Party, Sales Force, Steel, Distribution, Network Structure