Abstract

The caselet starts with a brief introduction of CDMA and GSM operators in India. It then focuses on Reliance’s foray into the telecom sector and its aggressive pricing strategies, aimed at developing a substantial customer base. This caselet discusses the hidden costs in these strategies that mislead the customer. The caselet also describes incidents where the company was found guilty of violating licensing norms.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Regulatory issues in cellular services
• Impact of unethical practices
• and Pricing strategies of cellular operators.

Keywords

CDMA, GSM, Reliance Infocomm, Dhirubhai Ambani Pioneer Offer, Roaming, Telecom, Network, 40 Paisa, Call Divert, Telecom Regulatory Authority of India (TRAI), Monsoon, Hungama Offer, BSNL, MTNL, Ethical Principles