Abstract

The widespread use of the telephone and the Internet resulted in a substantial loss of revenue for the postal department in India. The Department of Posts (DOP), in a bid to come out of losses, initiated the process of stocking and distributing both financial and non-financial products to customers, through its extensive distribution network. The caselet examines the emergence of post offices as alternative distribution centers for many companies. It also throws light on various products that are distributed through the post offices across India and discusses the benefits to the postal department.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Importance of Post Office as an alternative distribution channel
• and Need for a transition in the work culture of Post Offices.

Keywords

Post Office, Distribution Channel, Postmen, Department of Posts (DOP), ATM, UTI Bank, ICICI, Western Union Money Transfer, Tie-Up, MoU, Financial Services, Reliance