Abstract

This caselet gives an overview of the distribution network of TATA Chemicals Ltd (TCL) till 2001. It discusses the subsequent restructuring of the distribution network to meet the emerging competition, with an emphasis on the rural network. Other initiatives to help the farmers increase their productivity are also described in the caselet.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Importance of restructuring distribution network
• Impact of effective distribution in rural areas
• and Effect of special initiatives on farmers.

Keywords

TATA Chemicals, Salt, Distributors, Stockists, Tata Kisan Kendras. Tata Kisan Sansars, Franchisee, Farmers, Hub and Spoke, Information Kiosk, Geographical Information Systems