Abstract

This caselet initially describes the distribution system of Asian Paints in India. It then discusses how Asian Paints used information technology to improve its materials planning, stock control, and other elements of the supply chain. Finally, it takes a look at the multiple distribution channels that the paint company adopted.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Impact of information technology in paint industry’s distribution
• and Need for multiple channels for marketing paints.

Keywords

Asian Paints, Color World, Stock Keeping, Distribution, Stockists, Material Planning, Computers, Supply Chain Management System, ERP