Apple Computer: The Reseller Conflict
Price: 200
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Details
Case Code:
CLSDM034
Case Length:
5
Period:
Pub Date:
2005
Teaching Note:
NO
Price (Rs):
200
Organization:
Apple Inc.
Industry:
Technology & Communications
Country:
US
Themes:
Marketing Strategy,Channel Strategy & Development
Abstract
Apple Computer started its own retail stores in 2001. At the same time, the company followed channel strategies that were aimed at eliminating the traditional resellers and promoting the company-owned stores. This caselet discusses these different methods and their impact on the resellers. It also discusses the lawsuits filed by resellers against Apple resellers. It also discusses the lawsuits filed by resellers against Apple.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- Importance of channel relations
- Impact of channel conflict.
Keywords
Apple, Macintosh, Reseller, Midnight Party, Retail stores, Lawsuit, Discount, Online, Contract, Agreements, iPod