GE: Ethics and Social Responsibility
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Details
Case Code:
CLSDM044
Case Length:
4
Period:
Pub Date:
2005
Teaching Note:
NO
Price (Rs):
200
Organization:
General Electric Company
Industry:
General Business
Country:
US
Themes:
Corporate Responsibility
Abstract
This caselet gives an overview of social responsibility initiatives undertaken by GE under the leadership of John Immelt. It discusses the lack of social responsibility exhibited by GE in the early years and its impact on the company’s image. It gives a detailed description of social responsibility measures in GE in the early 2000s, which resulted in recognition by way of several awards.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- Importance of social responsibility by corporates
- Methods of social responsibility by corporates.
Keywords
General Electric (GE), PCBs, Hudson River, INFACT, Jeffrey Immelt, GE Learning Center, Reputation, Social Responsibility, Shareholders