Abstract

India is witnessing the growth of multiplexes that offer better viewing experience to the customers. The growth prompted many players such as PVR, INOX, Satyam Cineplexes, and Shringar Films to enter this segment. The caselet provides details about the features of INOX multiplexes that set them apart from the competition. It outlines the expansion strategy of INOX which wants to become a national player in this segment.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Indian film exhibition industry
• Packaging the service in film exhibition industry
• and Importance of Supplementary services.

Keywords

Indian Film Industry, Indian Film Exhibition Industry, Movie Theaters, PVR Anupam, Village Roadshow, Priya Exhibitors, INOX, Satyam Cineplexes, Shringar Films, Dolby Digital EX Surround System, DTS Sound Format Audio Systems, JBL Speakers, Harkness Hall Perlux Screens, Christie Projection and Looping Facilities, Barista, McDonald's, Food Facilities, International Film Festival Of India, Flexi-Pricing Model