Abstract

Marico Industries, owner of popular brands like Parachute, Mediker and Saffola, has entered into the beauty care market through its chain of beauty salons called Kaya Skin Clinic (Kaya). Kaya’s goal is to provide long-lasting and result-oriented non-surgical skincare treatment. The caselet discusses the range of services offered by Kaya and its pricing policies. It describes the efforts of the company to offer quality service to the customers and the future plans of Marico Industries for Kaya.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Beauty care services market in India
• Managing physical evidence in beauty care services
• Product development in beauty care services
• and Process design and implementation in services.

Keywords

Kaya Skin Clinic (Kaya), Haircare, Healthcare products, Bhairavi Jaikishen, Parachute, Mediker, Saffola, Dermatologist, Skincare Treatment, Karen Anand, Franchise