Abstract

McDonald’s is a leading international fast food restaurant chain with 30,000 restaurants spread across the globe. As per ACNielsen’s Informal Eating Out (IEO) survey of branded food chains in India, McDonald’s was found to be the leader in fast food chains. The caselet discusses the product strategy, pricing policy, and supply chain management practices of McDonald’s in India. The caselet focuses on McDonald’s emphasis on training and development of its employees. Finally, it describes the physical environment at McDonald’s outlets and the promotional strategy followed by the company.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Training and development of employees in service industry
• Factors influencing pricing decisions in food retailing industry
• and Importance of physical evidence in food retailing business.

Keywords

McDonald's, Informal Eating Out (IEO) survey, branded food chains, ACNielsen, pricing, supply chain infrastructure, Vista Processed Foods Pvt. Ltd, OSI Industries Inc., Dynamix Diary, Amrit Food, Radhakrishna Foodland, cold storage facilities, service standards, crew development program, restaurant management program, mid-management program, and executive development program