Abstract

The caselet describes VLCC’s popular weight loss programs and their characteristics. VLCC focuses on service quality by using state-of-the-art equipment, offering customer counseling, and providing life-long customer support. The caselet also examines various other services and products provided by VLCC. Finally, the caselet outlines the promotional strategy adopted by the company.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Managing demand and capacity
• Internet and its role in managing demand in courier services industry
• Role of people in courier services
• and Importance of process in services.

Keywords

Aria Investment Partners, CLSA Private Ltd, Curls And Curves India Ltd (CCIL), Health And Beauty Services, Vandana Luthra, Basal Metabolic Rate (BMR), Weight Loss Programs, Service Quality, Customer Counseling, 'VLCC Institute Of Beauty, Health & Management', "VLCC Beauty Shop", Outdoor Media, Femina Miss India, Spa Market, JWT Advertising, Equus Advertising, Thomson Connect, Customer Relationship Initiatives