Abstract

This caselet discusses the global initiatives of Carrefour, the international retailing giant to improve its internal processes through technological measures. It focuses on internal measures taken by Carrefour in training its employees. Finally, it describes the various promotional measures and other services undertaken by the retailer to provide good customer service.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Impact of technology in retailing
• Need for training employees globally
• and Importance of promotion and supplementary services in retailing.

Keywords

Carrefour, Spesamica, Retailing, Store, Inventory Management, Training, Motivation, Loyalty Program, Customer