Abstract

Grey Worldwide, a part of the Grey Global group, was a worldwide player in advertising, public relations, and other related services. This caselet reflects the strategies of Grey Worldwide (GW) in India to become a total communications company through diversification. It also examines GW’s efforts to increase client base through various methods.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Diversification as a growth strategy in advertising
• Importance of emerging trends in sourcing new business.

Keywords

Grey Worldwide, Advertising, Diversification, Communications, Clients, Marketing, Strategies