Hutchison Telecom: Servicing Indian Customers
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Details
Case Code:
CLSM031
Case Length:
4
Period:
Pub Date:
2005
Teaching Note:
NO
Price (Rs):
200
Organization:
Hutchison Telecom
Industry:
Technology & Communications
Country:
India
Themes:
Market Entry ,Competitive Strategy, Growth Strategy, Innovation, Marketing Research, Marketing Strategy
Abstract
This caselet discusses the entry of Hutch into India and its innovative offerings to the Indian customer. It discusses the value added ser-vices offered by Hutch to entertain the custo-mers. It also gives an insight on the telecom company’s efforts to differentiate its strategies in light of the cultural diversity in India.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- Innovation in cellular services
- Importance of understanding Indian culture for MNCs
- and Value added services in telecom.
Keywords
Hutchison Telecom, SMS, MMS, GPRS Roaming, EDGE Technology, Ring Tones, Mobile Services