Abstract

This caselet discusses the strategies of Monster Inc. in India. It focuses on Monster’s tactics to gain more market share in light of prevailing competition. It also discusses the unique product offerings of its website that are aimed at providing convenience and value addition to both employers and the job seekers.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Importance of SWOT analysis in global operations
• Impact of alternative strategies for growth in e-recruitment business
• Product innovation in online services.

Keywords

Monster, Website, Job Seeker, Resume, Job Portal, Recruiter, E-Recruitment