Abstract

This caselet discusses the challenges faced by STAR when it started its Indian operations by way of government regulations. The inability of STAR to align its programs with Indian culture is discussed. Finally, the caselet takes a look at STAR’s strategies to overcome these hurdles to become a leading player in the television broadcasting market.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Impact of regulatory environment on foreign companies in television broadcasting
• Compliance responsibility of foreign television broadcasting companies
• and Effect of cultural diversity in global operations.

Keywords

STAR TV, ZEE, Broadcasting, Television, Uplink, Satellite, Channel, Program, Culture