Abstract

This short case is about Google’s new social networking service Google+. In July 2011, Google launched a beta version of Google+ in a bid to achieve a breakthrough in the fast growing social networking space. The case briefly describes the features of Google+. It discusses whether Google+ will be able to overtake Facebook as the leading social networking service in the world.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• New product development
• Expansion Strategy
• Branding Strategy

Keywords

Social Networking, Google+, Facebook , Social Media , Content Sharing , Circles , Hangouts