Abstract

The case explains the competitive advantage of Bangalore that has helped it earn the name, the “Silicon Valley of India”. It describes the factors that made Bangalore one of the favourite destinations for IT&ITES companies in India and abroad. The case touches on the proactive role played by the state government in developing the city as an IT destination. However, Bangalore has recently been facing stiff competition from other cities so far as investment from domestic and foreign companies is concerned. It seems to be losing its competitive advantage for doing business to other emerging destinations. The case looks into the infrastructural problems Bangalore is facing and the growth of alternative destinations such as Hyderabad and Chennai. The last section of the case explains the recent initiatives taken up by the government of Karnataka to revitalize the Bangalore brand.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Competitive advantage of a place, impact of political decisions on business and the relation between business and politics.

Keywords

Bangalore, Silicon Valley, Garden city, Business Process Outsourcing, Software Technology Parks of India, National Association of Software & Service Companies, NASSCOM, Cyber Park, Wi-Fi enabled hotspots, Bangalore Mahanagara Palike, IT Enabled Services, ITES, Infosys, Software Technology Park, Hyderabad, Karnataka, Wipro and Satyam