Abstract

Dell Computer is one of the most famous names in the PC industry. Despite being a late mover, Dell has become the global leader in the industry thanks to its highly efficient supply chain that ruthlessly eliminates inventory while retaining the flexibility to meet customer requirements. This case provides an overview of the risks Dell faces and how it manages them. Among the risks which Dell considers important are technology risks, marketing risks, operational risks, intellectual property risks and financial risks. The case illustrates how business strategy and risk management are closely intertwined

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Dell Computer, Enterprise risk management at Dell, Personal computer (PC) industry, Financial risks, Michael Dell, Built-to-order model, Technology redundancy, e-Commerce, Hardware industry, Operational risks, Marketing risks, Equity risk, Intellectual property risks, Foreign currency risks, Interest rate risk