Abstract

Toyota is the most efficient car manufacturer in the world. It is well known for its lean manufacturing and lean product development practices. Eliminating waste is a core business philosophy at Toyota. Less well known is Toyota’s ability to respond effectively to customer needs. The case points out that even in a mature industry like automobiles, risks abound. The case lists the various important risks Toyota faces and how the company has tailored its strategies to deal effectively with these risks.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Toyota, Enterprise risk management, Automobile industry, Lean manufacturing, Lean product development, Susha, Equity price risk at Toyota, Value at risk, Production risks, Financial risks, Nissan, Currency risks, Marketing risks, Regulatory risks, Commodity price risk