Abstract

Microsoft is the world’s best-known computer software company. Microsoft offers a wide range of software products for various computing devices. The company faces many risks. These include technology risks, operational risks, marketing risks, intellectual property risks, regulatory risks, legal risks and financial risks. The case outlines the mechanisms Microsoft employs to deal with these risks, with a focus on technology related risks.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Enterprise risk management, Microsoft, Risk, Bill Gates, Antitrust, Technology risks, Operational risks, Marketing risks, Intellectual property risks, Regulatory risks, Legal risks, Sherman Act, Financial risks, Value at risk