Abstract

The case describes the innovation process at Wipro one of the leading IT companies in India. The focus of the case is on the innovation process at Wipro and the elements of the innovation process. The case also describes in detail the implementation of innovation process in the company. The case discusses how the top management at Wipro created a culture of innovation and encouraged employees to come out with new innovative products.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand how a technology company can use innovation as a differentiation tool to secure a strategic objective. Study how innovation can be introduced in an organization covering its process, structure, tools and techniques, systems and procedures to en

Keywords

Innovation process, Wipro, IT, India, innovation process, Wipro, elements, implementation, top management, culture of innovation, encouraged employees, innovative products