Abstract

The case discusses the growing importance of the insurance sector in the Indian economy after its liberalization. The case also throws light upon the importance of and the challenge posed by sales forecasting in the insurance sector. The average growth of both, life insurance as well as non-life insurance business, in comparison to Europe and other Asian countries is done in the case. The case also touches upon the likely impact of demographic and social changes on the premiums in the life and non-life insurance businesses. Towards the end, the case examines the drivers and deterring factors for growth of insurance business in India.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the projected growth for life and non-life insurance businesses in India following liberalization of the insurance sector. Compare the Indian insurance market with the European and Asian insurance markets thereby helping the student to understa

Keywords

Importance, insurance sector, Indian economy, liberalization, light, sales forecasting, insurance sector, average growth, life insurance, non-life insurance, Europe, Asian countries, demographic, social changes, premiums, life, non-life insurance, drivers, deterring factors