Abstract

The case examines the demand for various products in the Indian insurance market. It also discusses the attractiveness of various products currently in the Indian market. The case throws light on changing customer preferences and the need for developing customized products. It also examines the role of customized products in providing a competitive advantage. In this context, the case discusses the features and benefits of whole life policies.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Discuss the different types of insurance products available and the demand for each product in the Indian market
• and Understand customers’ needs and preferences for insurance products.

Keywords

Demand, products, Indian insurance market, attractiveness, Indian market, changing customer preferences, developing customized products, customized products, competitive advantage, features, benefits