Abstract

The case discusses the various types of insurance products available in the Indian insurance market. It examines the need for insurers to develop innovative products. The significance of having a wide range of products has also been discussed. Further, the case suggests ways of making insurance products flexible using riders, so that they suit the tastes and preferences of different sets of customers.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the tastes and preferences of Indian customers
• and Compare the different insurance products available in the Indian insurance market.

Keywords

Types, insurance products, available, Indian insurance market, insurers, develop, innovative products, wide range, making, insurance, products, flexible, using riders, tastes, preferences, customers