Abstract

The case discusses the current market situation for insurers in India. It examines the changing trends in customers’ expectations and emphasizes the need for insurers to change their strategies accordingly. The potential of the rural market and ways to tap the opportunity have also been suggested. The case also emphasizes the need to train sales agents and make them more efficient.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the present competitive situation in the Indian insurance market
• Understand the changing trends and preferences of customers
• and Understand the importance of making the agents in India more professional

Keywords

Current, market situation, insurers, India, changing trends, customers, expectations, emphasizes, insurers, rural market, opportunity, emphasizes, train, sales agents