Abstract

The case examines the growing potential of the insurance business worldwide and the need for improving operations to survive in the new insurance environment. It also throws light on the growing need for a Marketing Information System (MIS). The various advantages of an MIS for insurance companies are also discussed in the case. In addition, the role of an MIS in auditing sales and other operations is examined.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the changing business scenario in the insurance sector worldwide
• and Understand the importance of a Marketing Information System (MIS) for insurance companies.

Keywords

Growing, potential, business, worldwide, operations, insurance environment, growing need, Marketing Information System, MIS, insurance companies, auditing sales