Abstract

The case discusses the attractiveness of the rural market in India for insurers. The case examines the Insurance Regulatory and Development Authority’s (IRDA) definition of the rural market. It also examines IRDA’s stipulations regarding the percentage of insurance policies sold in the rural market, their impact on different players in the Indian market and the strategy that insurance companies need to adopt to comply with IRDA’s regulations and gain a competitive edge.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the Insurance Regulatory and Development Authority’s definition of a rural market
• Understand the various stipulations imposed by the Insurance Regulatory and Development Authority (IRDA) on new and existing players.

Keywords

Attractiveness, rural market, India, insurers, Insurance Regulatory and Development Authority, IRDA, IRDA's stipulations, percentage, insurance policies, rural market, Indian market, insurance companies, competitive edge