Abstract

The case discusses the changing business environment and growing competition in the insurance industry in India. It also examines various technological developments and their impact on the insurance market. The case also touches on the application of web-based solutions and their impact on the process of insurance operations. Finally, the case examines the problems that are likely to arise when an insurance company goes online.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Be aware of the growing competition in the insurance sector in India
• Understand the use of new technologies for marketing insurance products.

Keywords

Changing, business, environment, growing competition, insurance industry, India, technological developments, insurance market, application, web-based solutions, operations, online