Abstract

The case focuses on the intensity of competition in the Indian insurance market and also highlights the potential for growth in this sector. The case also discusses the various types of insurance products available in the Indian market and the existing demand for each one of them. It examines the possible growth potential for various products and highlights the factors that make the Indian insurance market so attractive.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the current situation in the Indian insurance market
• and Discuss the different types of products available in the market and their features.

Keywords

Intensity, competition, Indian insurance market, potential, growth, sector, types, insurance products, Indian market, demand, growth potential, products, Indian insurance market, attractive