Abstract

The case focuses on the need for performance measurement to assess the current performance of an organization and identify steps for improving it. It examines the use of a balanced scorecard for measuring and communicating organizational performance. The case also discusses the difference between the use of the balanced scorecard for assessing the performance of corporate strategy and the performance of business unit strategy. The case also throws light on the various benefits that can accrue to a company through the use of the balanced scorecard.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the need for performance measurement in an organization. Understand the role of the balanced scorecard as a performance measurement tool.

Keywords

Performance measurement, current performance, balanced scorecard, measuring, communicating, organizational performance, assessing, performance, corporate strategy, business unit strategy