Abstract

The case focuses on the factors that need to be considered when entering foreign markets. It throws light on the globalization of insurance operations and the need for global expansion. It also examines the structure of a market and its hardness and softness. The case discusses the supply and demand forces that determine the nature of the market.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the importance of the planned expansion of a firm’s operations. Understand how to analyze potential insurance markets in various countries.

Keywords

Factors, considered, foreign markets, globalization, insurance operations, global expansion, hardness, softness. supply, demand ,nature, market