Abstract

The case focuses on the need for proper coordination between the various functions of an insurance organization. It discusses the problems associated with the aggressive selling of products and the lack of proper back-up underwriting staff to process applications for insurance policies. The case also examines the feasibility of outsourcing underwriting activities to speed up the processing of applications.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the importance of proper coordination between the marketing department and the underwriting department
• and Analyze the extent to which outsourcing can be effectively used by insurance organizations.

Keywords

Proper, coordination, functions, insurance organization, aggressive, selling, products, back-up, underwriting staff, insurance policies, feasibility, outsourcing, underwriting, speed up, processing, applications