Abstract

The case focuses on the process of designing an organization’s structure in such a way that the organization’s objectives can be achieved. It examines the key approaches to organization design and structure - differentiation and integration. The impact of organization design and structure on the growth of a company is also examined. The significance of change management and the importance of coordination among various functional departments is also discussed.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the need for a suitable design and structure for an insurance organization. Understand the role of organization structure in achieving a company’s goals and objectives.

Keywords

Objectives, key, approaches, organization design, structure, differentiation, integration, growth, company, change management, coordination, functional departments