Abstract

The case, ‘The Indian Internet Banking Journey’ examines the concept of Internet banking, its benefits and problems. It also discusses the initiatives taken by ICICI bank, the pioneer and leading provider of Internet banking services in India. The case explores the reasons for the limited growth of Internet banking in India and discusses its future as well.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The basic concepts of Internet banking, it’s working mechanism and benefits.

Keywords

The Indian Internet Banking Journey, Internet banking, initiatives, ICICI bank, Internet banking, services, limited growth