Charles Schwab - Expanding Online Trading Applications

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Details
Case Code:

ITSY007

Case Length:

12

Period:

Pub Date:

2002

Teaching Note:

YES

Price (Rs):

0

Organization:

The Charles Schwab Corporation

Industry:

Financial Services

Country:

US

Themes:

Digital Marketing

Abstract

The case examines how WAS was utilized for upgrading Schwab’s website. The case also discusses the company’s decision to utilize Java technologies for preparing a website that could handle increased traffic effectively in the future.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

  • Importance of technology infrastructure for providing online financial services.
Keywords

WAS, utilized, upgrading, Schwab's, website, company, decision, Java technologies, website, increased traffic, effectively

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