Charles Schwab - Expanding Online Trading Applications
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Details
Case Code:
ITSY007
Case Length:
12
Period:
Pub Date:
2002
Teaching Note:
YES
Price (Rs):
0
Organization:
The Charles Schwab Corporation
Industry:
Financial Services
Country:
US
Themes:
Digital Marketing
Abstract
The case examines how WAS was utilized for upgrading Schwab’s website. The case also discusses the company’s decision to utilize Java technologies for preparing a website that could handle increased traffic effectively in the future.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- Importance of technology infrastructure for providing online financial services.
Keywords
WAS, utilized, upgrading, Schwab's, website, company, decision, Java technologies, website, increased traffic, effectively