Abstract

The case examines the reasons for the increasing popularity of debit cards in the Indian plastic money market. It explores in detail the security of card transactions and the technologies being adopted by companies to ensure the same. The case also discusses the basic steps involved in plastic money transactions.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Debit and credit cards in India.

Keywords

Reasons, increasing popularity, debit cards, Indian plastic money, market, security, card transactions, technologies, plastic money transactions