Abstract

The case examines the Internet media company DoubleClick.com’s legal problems due to its controversial website visitor information collection practices. The company’s attempts to come out of these problems are also discussed. The case also discusses the issue of privacy on the World Wide Web and the legal, technical and ethical aspects involved.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• On-line privacy.

Keywords

Internet, media company, DoubleClick.com, legal problems, website, visitor information, collection practices, privacy, World Wide Web, legal, technical, ethical