Abstract

The case looks at how BEA Systems’ products/services are playing an important role in personalizing websites. The concept of personalization on the Internet, its benefits and potential problems are explored in detail.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Necessity for companies to offer personalized features/services on their websites.

Keywords

BEA Systems, products/services, personalizing websites, personalization, Internet, benefits, potential, problems