Abstract

The case discusses GE’s e-business strategies and describes GE’s transformation from a ‘brick and mortar’ company to a ‘click and mortar’ company. The case explores how GE implemented its e-business strategies in various business units and how the company convinced its employees to embrace e-business. It also examines the various change management initiatives undertaken at GE and Jack Welch’s role in the proper implementation of the e-business strategy. The case also details the benefits reaped by GE after the implementation of a number of e-business projects.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• e-Business strategy execution.

Keywords

GE, e-business, strategies, transformation, brick and mortar, company, click and mortar, convinced, employees embrace, change management, GE, Jack Welch